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| With so much to see, there's no doubt you'll want to maximise your time at Somerset House. Here is a breakdown of the key collectives, their location and the brands showcasing so you can plan ahead. Along with our previous profiles of Estethica, Out & About Showroom and Haynes Studio - these areas are not to be missed!
For a full list of all exhibiting designers so far, click here. Directions to Somerset House and opening times for the Exhibition, click here.
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| Be the first to see the new layout. Use our profiles below to find out more about the key areas. Click here for the floor plans.
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| The events schedule is now live online - we're adding new events every day. Watch out for all the events taking place in the Exhibition at Somerset House. See a full list of events here.
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| Over 60 new names are showcasing for the first time at the Exhibition this season:
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|  As Lingerie Boudoir enters its third season, emphasis on innovative design has become paramount. For SS11, heritage brands sit beside exciting newcomers and cult industry recognised talent.
LOCATION: Embankment Galleries, L1
KEY NEW NAMES THIS SEASON: Cinq a Sept | La Perla | Myla | Wolford
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Founded by Maria Lemos, Rainbowwave has since established itself as a lead player in championing emerging talent from Marios Schwab and Peter Pilotto to Meadham Kirchhoff and Camilla Skovgaard.
LOCATION: Designer Showrooms, Ground Floor
DESIGNERS: Camilla Skovgaard | Deepa Gurnani | Enza Costa | L'Agence
Image: Camilla Skovgaard AW10 READ MORE... |  |
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Accessories expert Valery Demure is known for introducing some of the most innovative designers onto the global stage. Catch her distinguished roster of visionary and avant-garde accessories designers at Somerset House. LOCATION: Designer Showrooms, Ground Floor
DESIGNERS: Fallon Jewellery | Jennifer Behr | Philippe Roucou Bags | Prova Scarves | Scott Wilson Jewellery
Image: Fallon Jewellery
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Book your room at the official hotel of London Fashion Week. www.londonfashionweek.co.uk/mayfair
As Official Airline Partner to London Fashion Week, British Airways offers our international guests special fares to London. To book your flights please click here and enter: LFW2010 www.londonfashionweek.co.uk/britishairways
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